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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush; Zhan, Wu - In: The journal of services marketing 29 (2015) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
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Communicating green fashion across different cultures and geographical regions
Dickenbrok, Corinna; Martinez, Luis F. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10011918406
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Is it culture? : a pragmatic approach to cross-cultural analysis
Herk, Hester van; Poortinga, Ype H. - In: Cross cultural issues in consumer science and consumer …, (pp. 69-88). 2017
Persistent link: https://www.econbiz.de/10011749721
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Do all Chinese employees have the same cultural values? : an exploratory investigation on differences in Chinese cultural values among state-, privately-, and US-owned firms
Kim, Kitae; Yoon, Kwon; Cho, Bongsoon; Li, Longzhen; … - In: Personnel review : a professional journal reporting new … 45 (2016) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10011589909
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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User experience in cross-cultural contexts
Lachner, Florian - 2019
Persistent link: https://www.econbiz.de/10012049347
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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao; Shi, Da; Huang, Zixuan; Chang, Wen - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
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Hofstede's individual-level indulgence dimension : scale development and validation
Heydari, Ali; Laroche, Michel; Paulin, Michèle; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648929
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Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt; Barcellos, Marcia Dutra de; Hoppe, … - In: Journal of international consumer marketing 31 (2019) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10012200708