Consumers with multicultural experiences are increasingly involved in the process of value creation, yet there is a lack of understanding of how multiculturalism affects consumer creativity. Based on the dual perspectives of multiculturalism and loose-tight culture, this paper illustrates the...

The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstede's cultural dimensions on...