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The Effect of Cultural Orientation on Persuasion

Maheswaran, Durairaj - 2008

The objective of this research is to assess the cross-cultural generalizability of persuasion effects predicted by dual process models. In two experiments, the impact of motivation, congruity of persuasive communication and the diagnosticity of heuristic cues on the processing strategies and...

Persistent link: https://www.econbiz.de/10012726841

Rethinking marketplace culture : play and the context of context

O'Sullivan, Stephen R.; Shankar, Avi - In: Marketing theory 19 (2019) 4, pp. 509-531

Persistent link: https://www.econbiz.de/10012109451

Footwear with feeling : a cultural approach to product development

Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537

Persistent link: https://www.econbiz.de/10011934555

Cultural characteristics and tourist shopping spending

Su, Na; Min, Hyounae; Chen, Ming-Hsiang; Swanger, Nancy - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 8, pp. 1210-1231

Persistent link: https://www.econbiz.de/10011943038

How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity

Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356

Persistent link: https://www.econbiz.de/10011859930

The effect of culture on consumption : a behavioral approach

He, Rong; Li, Heqing; Lian, Zeng; Zheng, Jie - In: Journal of Asian economics 67 (2020)

Persistent link: https://www.econbiz.de/10012513025

Does cultural value influence consumers' attitudes toward mall events? : a study on Indian mall shoppers

Khare, Arpita; Sarkar, Subhro - In: Journal of international consumer marketing 33 (2021) 5, pp. 526-542

Persistent link: https://www.econbiz.de/10012650581

Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study

Ur Rahman, Saleem; Luomala, Harri T. - In: Journal of international consumer marketing 33 (2021) 5, pp. 543-558

Persistent link: https://www.econbiz.de/10012650583

Brand identity and culture interaction in the Indian context : a grounded approach

Sharma, Arbuda; Patro, Sanjay; Chaudhry, Harish - In: Journal of advances in management research : JAMR 19 (2022) 1, pp. 31-54

Persistent link: https://www.econbiz.de/10012797815

Impact of culture on the pursuit of beauty : evidence from five countries

Madan, Shilpa; Basu, Shankha; Ng, Sharon; Lim, Elison … - In: Journal of international marketing 26 (2018) 4, pp. 54-68

Persistent link: https://www.econbiz.de/10011964223

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