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Konsumentenverhalten : eine praxisorientierte Einführung
Schaffner, Dorothea; Metzger, Bernhard; Michel, Stefan - 2011
Persistent link: https://www.econbiz.de/10009598775
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Buy this book : studies in advertising and consumption
Nava, Mica (contributor) - 1997
Persistent link: https://www.econbiz.de/10004306645
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Understanding customers
Rice, Chris - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004313381
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Geld, Geschlecht und Konsum : zur Psychopathologie ökonomischen Alltagshandelns
Haubl, Rolf - 1998
Persistent link: https://www.econbiz.de/10004362217
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A theory of shopping
Miller, Daniel - 1998
Persistent link: https://www.econbiz.de/10004362561
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La publicité est-elle toujours l'arme absolue? : Plaidoyer pour une communication efficace
Hébert, Michel - 1997
Persistent link: https://www.econbiz.de/10004362663
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The ownership effect in consumer responses to brand line stretches
Kirmani, Amna; Sood, Sanjay; Bridges, Sheri - 1997
Persistent link: https://www.econbiz.de/10004362768
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Twenty million new customers! : Understanding gay men's consumer behavior
Kates, Steven M. - 1998
Persistent link: https://www.econbiz.de/10004367277
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Understanding the older consumer : the grey market
Gunter, Barrie - 1998
Persistent link: https://www.econbiz.de/10004367323