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We perform a systematic literature review on academic papers in tourism marketing and consumption in ISI Current Contents. Based on 617 academic papers from 2001 to date, we perform content analysis in a grounded-theory methodological approach and map the field of tourism marketing and...
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Today, many platforms host user-generated content (UGC) and content by professionals side by side. However, behavior of UGC and professionals is mostly studied in isolation. In this paper, we study the spillover effects from UGC on content from professionals in the context of the news industry....
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Video is one of the fastest growing online services offered to consumers. The rapid growth of online video consumption brings new opportunities for marketing executives and researchers to analyze consumer behavior. However, video introduces new challenges. Specifically, analyzing unstructured...
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