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Implementing design thinking : understanding organizational conditions

Wrigley, Cara; Nusem, Erez; Straker, Karla - In: California management review 62 (2020) 2, pp. 125-143

Persistent link: https://www.econbiz.de/10012214586

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

To frame or reframe : where might design thinking research go next?

Beckman, Sara L. - In: California management review 62 (2020) 2, pp. 144-162

Persistent link: https://www.econbiz.de/10012214591

An investigation of how design-oriented organisations implement design thinking

Chen, Steven; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1680-1700

Persistent link: https://www.econbiz.de/10010235027

Contributions of design thinking to project management in an innovation context

Ben Mahmoud-Jouini, Sihem; Midler, Christophe; … - In: Project management journal : PMJ 47 (2016) 2, pp. 144-156

Persistent link: https://www.econbiz.de/10011485094

Design and a deep customer insight approach to innovation

Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10011459996

Integrating design into organizations : the coevolution of design capabilities

Björklund, Tua; Maula, Hanna; Soule, Sarah Anne; … - In: California management review 62 (2020) 2, pp. 100-124

Persistent link: https://www.econbiz.de/10012214584

Design thinking for innovation : practices and intermediate outcomes

Bahr, Kristina Jaskyte; Liedtka, Jeanne - In: Nonprofit management & leadership 32 (2022) 4, pp. 555-575

Persistent link: https://www.econbiz.de/10013279470

The perceived relevance of design thinking in achieving innovation goals : the individual microfoundations perspective

Magistretti, Stefano; Bellini, Emilio; Cautela, Cabirio; … - In: Creativity and innovation management 31 (2022) 4, pp. 740-754

Persistent link: https://www.econbiz.de/10013473246

Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039

elements that is currently drawing new directions, often being associated with the innovation process and the gain of … innovation, significantly increase its success rate. Design thinking focuses on obtaining solutions and is action … particular interest, and design thinking, together with innovation, can successfully support its specific actions, bringing with …

Persistent link: https://www.econbiz.de/10014474896