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Collaboration and co-creation : new platforms for marketing and innovation

Bhalla, Gaurav - 2011

Persistent link: https://www.econbiz.de/10008828010

Symbolism and consumer involvement

Bhalla, Gaurav - 1985

Persistent link: https://www.econbiz.de/10004230531

Collaboration and co-creation : new platforms for marketing and innovation

Bhalla, Gaurav - 2011

Persistent link: https://www.econbiz.de/10008938800

How to plan and manage a project to co-create value with stakeholders

Bhalla, Gaurav - In: Strategy & Leadership 42 (2014) 2, pp. 19-25

Purpose – The article explains how innovating with customers and other stakeholders to achieve co-creation of value requires companies to marry their collaborators' interests with corporate knowledge and resources. The process starts with setting objectives and proceeds through four additional...

Persistent link: https://www.econbiz.de/10015017303

Strategy Tools for a Shifting Landscape - Reinvent how you develop strategy by writing a script to describe the characters, roles, and plots in your business. A three-step process can get you started.

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard business review : HBR (2010), pp. 76-86

Persistent link: https://www.econbiz.de/10008347787

THE BIG IDEA - The Age of Customer Capitalism - The idea that the highest goal of corporations is to maximize shareholders' wealth is deeply flawed. That goal is impossible to sustain, and it's time companies abandoned it and made customers their new priority.

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard business review : HBR (2010), pp. 58-67

Persistent link: https://www.econbiz.de/10008395242

Das neue Gesicht des Marketings - Kundenorientierung I: Ran an die Verbraucher! Produktmanagement war gestern. Jetzt kommt der Chief Customer Officer.

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 86-95

Persistent link: https://www.econbiz.de/10008407295

Rethinking Marketing - In the new interactive world, companies need to shift their focus from building brands to cultivating relationships.

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard business review : HBR (2010), pp. 94-102

Persistent link: https://www.econbiz.de/10008373751

Customer equity : driving the value of the firm by increasing the value of customers

Rust, Roland T.; Bhalla, Gaurav - 2010

Persistent link: https://www.econbiz.de/10003968688

Das neue Gesicht des Marketings

Rust, Roland T.; Moorman, Christine; Bhalla, Gaurav - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 86-94

Persistent link: https://www.econbiz.de/10003934429