Purpose – This paper aims to discuss how two innovative firms – the French telecommunications firm Orange and the California‐based global networking firm Cisco – have gained competitive advantage from using the co‐creative enterprise business concept to generate sustainable growth....

Purpose – The authors propose that platforms of stakeholder engagement can become the new basis of enterprise value creation. Design/methodology/approach – The authors report on how new co-creation engagement models can be designed all across the value chain of enterprise activities....

We are now in a new age of stakeholder engagement. Thanks to the World Wide Web, social media, and advances in mobile and interactive communications and information technologies, networked individuals around the globe are no longer passive and docile recipients of dispensed instructions and...