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The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011516342
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011580583
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Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011822133
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012146610
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Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Getnet, Hailu; O'Cass, Aron; Siahtiri, Vida; Ahmadi, Hormoz - In: The journal of business & industrial marketing 39 (2024) 5, pp. 889-901
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080699
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Product resource–capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of Business Research 67 (2014) 5, pp. 704-709
The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011049994
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A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003862389
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The interrelationship between SME government support programs, entrepreneurial orientation, and performance: A developing economy perspective
Nakku, Victoria B.; Agbola, Frank Wogbe; Miles, Morgan P.; … - In: Journal of Small Business Management 58 (2019) 1, pp. 2-31
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012189996
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The investment management of promotion expenditures
White, John B.; Miles, Morgan P.; Levernier, William Bernard - In: Research in finance 17 (1999), pp. 191-199
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001485104
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A proposed system to finance consumer goods in Eastern Block Europe : utilizing financial technologies to deal in non-traded currencies
Randall, E. James - In: Journal of global business : JGB ; journal of the … 1 (1990) 1, pp. 34-39
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001156633