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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 41 (2012) 1, pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
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Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of business research : JBR 64 (2011) 8, pp. 911-918
Persistent link: https://www.econbiz.de/10009228975
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Blood donation : comparing individual characteristics, attitudes, and feelings of donors and nondonors
Griffin, Deborah; Grace, Debra; O'Cass, Aron - In: Health marketing quarterly 31 (2014) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10010489685
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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A rose by any other name? : the influence of brand name versus chemical differences in the prescription of antidepressants
Cornish-Ward, Steven P.; Pecotich, Anthony; O'Cass, Aron; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10003757936
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Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron; Grace, Debra - In: Psychology & marketing 25 (2008) 6, pp. 521-537
Persistent link: https://www.econbiz.de/10003735892