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Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron (ed.); Morrish, Sussie (ed.) - 2016
Persistent link: https://www.econbiz.de/10011580405
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Anatomy of entrepreneurial marketing
O'Cass, Aron; Morrish, Sussie - In: Journal of strategic marketing 24 (2016) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
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Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima; O'Cass, Aron - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima; O'Cass, Aron; Sok, Phyra - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
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In search of status : unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction
Nabi, Nazia; Siahtiri, Vida; O'Cass, Aron - In: Journal of retailing and consumer services 51 (2019), pp. 378-386
Persistent link: https://www.econbiz.de/10012115157
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 92 (2021), pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
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Retailing and consumer services in emerging markets
O'Cass, Aron; Carlson, Jamie - In: Journal of retailing and consumer services 46 (2019), pp. 130-132
Persistent link: https://www.econbiz.de/10011980813