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Status consumption in newly emerging countries : the influence of personality traits and the mediating role of motivation to consume conspicuously
Nabi, Nazia; O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 46 (2019), pp. 173-178
Persistent link: https://www.econbiz.de/10011980829
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida; O'Cass, Aron; Nabi, Nazia - In: International journal of consumer studies 46 (2022) 6, pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
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The impact of entrepreneurial marketing on new venture brand image and performance : a capability perspective
Wijekoon, Sayuri; O'Cass, Aron; Vesal, Mahdi - In: European journal of marketing 58 (2024) 6, pp. 1463-1492
Persistent link: https://www.econbiz.de/10015075627
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Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 103 (2022), pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
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Online Repurchasing : The Role of Information Disclosure, Hope, and Goal Attainment
Fazal‐E‐Hasan, Syed Muhammad; Ahmadi, Hormoz; … - In: Journal of Consumer Affairs 54 (2020) 1, pp. 198-226
Persistent link: https://www.econbiz.de/10012094065
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed Muhammad; Ahmadi, Hormoz; Mortimer, Gary - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers
Fazal-e-Hasan, Syed Muhammad; Ahmadi, Hormoz; Mortimer, Gary - In: Australasian marketing journal 28 (2020) 4, pp. 349-360
Persistent link: https://www.econbiz.de/10012429496
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The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed Muhammad; Ahmadi, Hormoz; Kelly, Louise - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
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Communication strategies : encouraging healthy diets for on-the-go consumption
Jebarajakirthy, Charles; Das, Manish; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 40 (2023) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10013535989