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Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1294
Persistent link: https://www.econbiz.de/10009806454
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Winning through innovation and marketing: Lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1330
Persistent link: https://www.econbiz.de/10009806457
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Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron; Grace, Debra - In: Psychology & marketing 25 (2008) 6, pp. 521-537
Persistent link: https://www.econbiz.de/10008052688
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Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-540
Persistent link: https://www.econbiz.de/10009340286
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Achieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-497
Persistent link: https://www.econbiz.de/10009340290
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Anatomy of service innovation: Introduction to the special issue
O'Cass, Aron; Song, Michael; Yuan, Li - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1062
Persistent link: https://www.econbiz.de/10010119582
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Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10010119584
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Innovation and business success: The mediating role of customer participation
Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142
Persistent link: https://www.econbiz.de/10010119589
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Exploring Civic Engagement Through Seniors' Good Citizenship Behavior Within Clubs
Meshram, Kanika; O'Cass, Aron - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 256-283
Persistent link: https://www.econbiz.de/10010169597
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In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010172097