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Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika; O'Cass, Aron - In: The journal of services marketing 27 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10010099429
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Foreign Wine Consumption in Australia
Brown, Ursala; O'Cass, Aron - In: Journal of food products marketing 12 (2006) 2, pp. 15-26
Persistent link: https://www.econbiz.de/10007745607
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Market orientation versus innovative culture: two routes to superior brand performance
O'Cass, Aron; Ngo, Liem Viet - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 868-887
Persistent link: https://www.econbiz.de/10007763288
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10008162552
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A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise
Ward, Steven; Pecotich, Anthony; O'Cass, Aron; Julian, … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10008084623
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Political Advertising Believability and Information Source Value During Elections
O'Cass, Aron - In: Journal of advertising : official publication of the … 31 (2002) 1, pp. 63
Persistent link: https://www.econbiz.de/10008119030
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An exploratory perspective of service brand associations
O'Cass, Aron; Grace, Debra - In: The journal of services marketing 17 (2003) 4-5, pp. 452-475
Persistent link: https://www.econbiz.de/10007103448
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An exploratory perspective of service brand associations
O'Cass, Aron; Grace, Debra - In: The journal of services marketing 17 (2003) 4-5, pp. 452-475
Persistent link: https://www.econbiz.de/10007104514
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An exploratory perspective of service brand associations
O'Cass, Aron; Grace, Debra - In: The journal of services marketing 17 (2003) 5, pp. 452-475
Persistent link: https://www.econbiz.de/10007104667
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The Influence of Brand Associations on Brand Preference and Purchase Intention: An Asian Perspective on Brand Associations
O'Cass, Aron; Lim, Kenny - In: Journal of international consumer marketing 14 (2001) 2-3, pp. 41-72
Persistent link: https://www.econbiz.de/10007111165