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Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1, pp. 173-188
Persistent link: https://www.econbiz.de/10009818319
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Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 41 (2012) 1, pp. 125-136
Persistent link: https://www.econbiz.de/10009830722
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The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010070095
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Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Customers: The Role of the Professional Sports Team Brand and Service Quality
Carlson, Jamie; O'Cass, Aron - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10010060160
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Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators
Carlson, Jamie; O'Cass, Aron - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 264-287
Persistent link: https://www.econbiz.de/10009014355
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Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of business research : JBR 64 (2011) 8, pp. 911-919
Persistent link: https://www.econbiz.de/10009017505
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Examining the role of within functional area resourcecapability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-364
Persistent link: https://www.econbiz.de/10009997619
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An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model
O'Cass, Aron; Carlson, Jamie - In: The journal of services marketing 26 (2012) 6, pp. 419-435
Persistent link: https://www.econbiz.de/10010015178
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5, pp. 627-646
Persistent link: https://www.econbiz.de/10008995012
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5, pp. 627-646
Persistent link: https://www.econbiz.de/10008997396