This research examines the impact of the externalenvironment on a firm's value-creating strategies and brand performance. First,a model depicting the relationships among industry environment, organizationallearning, innovation, and a firm's brand performance is used to develop aseries of...

Knowing what we know by understanding what we don'tGerald Zaltman (2002, p. 243) recently argued that:If a truism about scientific progress exists, it might be this: just as today's knowledgecontradicts much of what recently preceded it, so will much of it be contradicted orsignificantly...