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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Khanh Le Phi Ho; Chau Ngoc Nguyen; Prasad Adhikari, Rajendra - In: Journal of innovation & knowledge : JIK 3 (2018) 3, pp. 154-163

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...

Persistent link: https://www.econbiz.de/10011932525

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396

Persistent link: https://www.econbiz.de/10011869845

Perceptions of entrepreneurship in a university agribusiness program : developing a scale

Mehlhorn, Joey E.; Miles, Morgan P.; Bonney, Lawrence; … - In: International journal of food and agricultural … 5 (2017) 3, pp. 27-33

Persistent link: https://www.econbiz.de/10011886109

With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour

Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10

Persistent link: https://www.econbiz.de/10011685468

The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture

Fillis, Ian; Lehman, Kim; Miles, Morgan P. - In: Journal of vacation marketing : an international journal 23 (2017) 1, pp. 85-96

Persistent link: https://www.econbiz.de/10011689433

The role of qualitative research in current digital social media : issues and aspects - an introduction

Gonc̦alves, Helena Martins; Rey-Martí, Andrea; … - In: Psychology & marketing 33 (2016) 12, pp. 1023-1028

Persistent link: https://www.econbiz.de/10011627280

Special issue: The role of qualitative research in current digital social media : issues and aspects

Gonc̦alves, Helena Martins (ed.); Rey-Martí, Andrea (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011627323

The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience

Miles, Morgan P.; Lewis, Gemma K.; Hall-Phillips, Adrienne - In: Journal of strategic marketing 24 (2016) 1, pp. 34-46

Persistent link: https://www.econbiz.de/10011580580

Customer engagement with tourism social media brands

Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609

Persistent link: https://www.econbiz.de/10011643277

How well do AACSB, AMBA and EQUIS manage their brands?

Miles, Morgan P.; Grimmer, Martin; Franklin, Geralyn McClure - In: Marketing intelligence & planning 34 (2016) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10011459207