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Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
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Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators
Carlson, Jamie; O'Cass, Aron - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 264-286
Persistent link: https://www.econbiz.de/10009232064
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Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
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Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
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Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
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Anatomy of services branding
O'Cass, Aron (contributor) - 2010
Persistent link: https://www.econbiz.de/10009387971
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Creating commercially compelling website-service encounters : an examination of the effect of website-service interface performance components on flow experiences
Carlson, Jamie; O'Cass, Aron - In: Electronic markets : the international journal on … 21 (2011) 4, pp. 237-253
Persistent link: https://www.econbiz.de/10009405904
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Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie; O'Cass, Aron - In: The journal of consumer marketing 28 (2011) 7, pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
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The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653