Kim, Yeung-Jo; Park, Jongwon; Robert S. Wyer Jr. - In: Journal of Consumer Research 36 (2009) 4, pp. 634-645
Once a product has been evaluated for use, the circumstances can change and it must be reevaluated for use at a different time. Four experiments investigated processes underlying these reevaluations. Participants received information about a product that had implications for both desirability...