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Consumer–brand relationship quality: When and how it helps brand extensions

Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of Business Research 67 (2014) 4, pp. 591-597

Two studies demonstrate that strong brand relationship quality (BRQ) enhances consumer judgments about brand extensions. Different methods (survey vs. experiment), participants (real consumers vs. college students), and cultural contexts (Korea vs. Canada) demonstrate that this effect...

Persistent link: https://www.econbiz.de/10010744120

Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112

John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65

Persistent link: https://www.econbiz.de/10003201705

Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set

Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896

Persistent link: https://www.econbiz.de/10003724548

An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind

Jung, Wonsuk; Peck, Joann; Palmeira, Mauricio; Kim, … - In: Journal of marketing research 59 (2022) 5, pp. 1019-1039

Persistent link: https://www.econbiz.de/10013389280

The impact of communication information on the perceived threat of COVID-19 and stockpiling intention

Giroux, Marilyn; Park, Jooyoung; Kim, Jungkeun; Choi, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 60-70

Persistent link: https://www.econbiz.de/10014228874

The impact of university support on the creation of student entrepreneurs : evidence from South Korea

Choi, Kyungmin; Park, Jongwon; Cho, Daegon; Chu, Hyo-Youn - In: Entrepreneurship research journal : ERJ 8 (2018) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011785780

The effect of industry-specialist auditors on SEO underpricing before and after the global financial crisis

Kwon, Soo Young; Park, Jongwon; Yu, Jaeyoon - In: Auditing : a journal of practice & theory 37 (2018) 1, pp. 89-113

Persistent link: https://www.econbiz.de/10011859004

The impact of audit committee financial expertise on management discussion and analysis (MD&A) tone

Lee, Jaywon; Park, Jongwon - In: The European accounting review 28 (2019) 1, pp. 129-150

Persistent link: https://www.econbiz.de/10012195242

More buzz, more vibes : Impact of social media on concert distribution

Cho, Daegon; Hwang, Youngdeok; Park, Jongwon - In: Journal of economic behavior & organization : JEBO 156 (2018), pp. 103-113

Persistent link: https://www.econbiz.de/10012102364

The Effect of Industry–Specialist Auditors on SEO Underpricing Before and After the Global Financial Crisis

Kwon, Soo Young - 2020

This study examines whether auditors' industry expertise is negatively associated with underpricing of seasoned equity offerings (SEO) and whether the association between auditors' industry expertise and SEO underpricing changes around the global financial crisis (GFC). Using a sample of 2,028...

Persistent link: https://www.econbiz.de/10012856314