Narrow search
Showing 91 - 100 of 144,885
Cover Image
The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Cover Image
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Cover Image
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
Cover Image
"Financial assessment of brand extensions"
Sjödin, Henrik - In: Tensions of extensions : adverse effects of brand …. 2007
Persistent link: https://www.econbiz.de/10003759235
Cover Image
Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Cover Image
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Cover Image
Reciprocal transfer of brand associations between service parent brands and upward line extensions : an accessibility-diagnosticity perspective
Boisvert, Jean - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 222-243
Persistent link: https://www.econbiz.de/10011515426
Cover Image
Consumer's brand preference over cyber brand and extension brand
Amelia, Amelia - In: International journal of trade and global markets 7 (2014) 3, pp. 175-189
Persistent link: https://www.econbiz.de/10010530848
Cover Image
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Cover Image
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.; Jayanti, Rama K.; Alvarez, Cecilia M. O. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 948-963
Persistent link: https://www.econbiz.de/10011924821