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Emotional brand attachment and attitude toward brand extension

Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255

Persistent link: https://www.econbiz.de/10012256943

The relationship between consumer-brand identification and brand extension

Shokri, Mohammad; Alavi, Ali - In: Journal of relationship marketing : innovations and … 18 (2019) 2, pp. 124-145

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Downward price-based luxury brand line extension : effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European research on management and business economics 28 (2022) 3, pp. 1-10

This research was carried out from the perspective of downward price-based brand extensions with the aim to discover … its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and … luxury brand loyalty. The conceptual framework is based on both previous qualitative and quantitative research. A five …

Persistent link: https://www.econbiz.de/10013407380

Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment

Banerjee, Shubhomoy; Shaikh, Ateeque - In: The journal of product & brand management 31 (2022) 7, pp. 1005-1017

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Construing loyalty through brand experience : the mediating role of brand relationship quality

Francisco-Maffezzolli, Eliane Cristine; Semprebon, Elder; … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 446-459

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Brand personality appael, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam

Nguyen Dinh Tho; Nguyen Thi Mai Trang; Olsen, Svein O. - In: Asia Pacific business review 22 (2016) 2, pp. 307-324

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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

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The influences of brand benefits on brand loyalty : intermediate mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160

Persistent link: https://www.econbiz.de/10011479155

Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174

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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

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