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Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Trust and commitment within a virtual brand community : the mediating role of brand relationship quality

Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955

Persistent link: https://www.econbiz.de/10011946998

Brand experience and customer citizenship behavior : the role of brand relationship quality

Xie, Lishan; Poon, Patrick; Zhang, Wenxuan - In: The journal of consumer marketing 34 (2017) 3, pp. 268-280

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Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands

Choi, Young Gin; Ok, Chihyung; Hyun, Sunghyup Sean - In: International journal of contemporary hospitality management 29 (2017) 4, pp. 1185-1202

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What constitutes student-university brand relationship? : Malaysian students' perspective

Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202

Persistent link: https://www.econbiz.de/10012312378

Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: European journal of marketing 56 (2022) 10, pp. 2649-2676

Persistent link: https://www.econbiz.de/10013457380

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation

Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13

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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality

Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15

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How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes … between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty …

Persistent link: https://www.econbiz.de/10014261198

The aftermath of a brand transgression : the role of brand forgiveness and brand evangelism

Nobi, Benjamin; Kim, Kyung-Min; Lee, Sangwon - In: Journal of Asia Business Studies 16 (2023) 6, pp. 1030-1040

Persistent link: https://www.econbiz.de/10014335225