Narrow search
Showing 31 - 40 of 144,845
Cover Image
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra; Silva Quaye, Emmanuel; … - In: Journal of financial services marketing 27 (2022) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Cover Image
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Silva Quaye, Emmanuel; Taoana, Cleopatra; Abratt, Russell; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Cover Image
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Cover Image
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca; Hand, Chris; Guido, Francesca - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Cover Image
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Cover Image
Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und Markenimage
Günther, Stephan - 2002 - 1. Auflage
-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum Markentransfer …
Persistent link: https://www.econbiz.de/10001658268
Cover Image
Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
Cover Image
Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770) …
Persistent link: https://www.econbiz.de/10009724867
Cover Image
Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
Cover Image
Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103