Narrow search
Showing 71 - 80 of 144,885
Cover Image
Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Ringeisen, Petra - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009236163
Cover Image
Consumer evaluations of product line brand extension
Joji Alex N. - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Cover Image
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini; Sadh, Ashish; Mishra, Sushanta Kumar - In: The journal of brand management : an international journal 21 (2014) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Cover Image
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini - In: Journal of international consumer marketing 25 (2013) 3, pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Cover Image
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Cover Image
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 21 (2013) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Cover Image
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Cover Image
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.; Bettman, James R.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Cover Image
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Cover Image
Reciprocal effects of media extensions
Lee, Ya-Ching - In: Eurasian business review 1 (2011) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10010369978