Measurement of organizational performance is a complex issue given that performance is a multifaceted phenomenon whose component elements may have distinct managerial priorities and may even be mutually inconsistent. This paper presents the case of a Brazilian telecom company to illustrate and...

This study presents a taxonomic classification of manufactured products exporters based on strategic orientation which is the result of an analysis of a sample of 414 Brazilian exporters of manufactured goods. The analyses used Cluster analysis, MANOVA, ANOVA, post-hoc tests and crosstabs. The...