Spanish Abstract: La gestión orientada al mercado para el éxito de las empresas es esencial. Las empresas están inmersas en un entorno globalizado y altamente competitivo. Muchas empresas están liderando el mercado (clientes, clientes potenciales, competidores, proveedores, etc.) a nivel...

Spanish Abstract: Hoy en día tener una gestión orientada al mercado para que los negocios triunfen es fundamental. Esto porque los negocios están inmerso en un entorno globalizado y altamente competitivo. Muchas empresas monitorean el mercado (clientes, prospectos, competencia, proveedores,...

The study and measurement of image especially in the Internet banking field has become an important tool to help the management of the banks operating on the Internet to make decisions. As there are no previous scales in existence to enable the image of this type of bank to be measured, our...

Purpose – This paper analyzes how consumers’ perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach – The data required in this paper were gathered by means of a personal survey conducted...