Purpose The purpose of this paper is to examine two popular price promotion strategies – price matching guarantees (PMGs) and everyday low prices (EDLP) – and their effects on Chilean consumer behavior in terms of consumer perceptions of low prices, search behavior and purchase intention....

Purpose The purpose of this paper is to examine the impact of business group characteristics on firm‐operating performance in Chile. Design/methodology/approach Using a multiple regression model, this study examines the effect of business group characteristics (interlocking of directors,...