Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution...

MNCs have been conceptualized as differentiated networks that, in turn, are embedded in external networks. Previous research has predominantly focused on the embeddedness of established subsidiaries into their local environment, omitting to shed light on the phenomenon of headquarters linkages...