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Abhandlungen - Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene
Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 196-208
Persistent link: https://www.econbiz.de/10006842209
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Marketing-Ethik am Beginn des 2. Jahrtausends
Schlegelmilch, Bodo B.; Götze, Mag Elisabeth - In: Marketing : ZFP ; journal of research and management 21 (1999) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006844090
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Number 2 - A response to Evans et al. Psychic distance: A concept past its due date?
Stöttinger, Barbara; Schlegelmilch, Bodo B. - In: International marketing review 17 (2000) 2-3, pp. 169-173
Persistent link: https://www.econbiz.de/10006285494
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Explaining export development through psychic distance: Enlightening or elusive?
Stöttinger, Barbara; Schlegelmilch, Bodo B. - In: International marketing review 15 (1998) 5, pp. 357-372
Persistent link: https://www.econbiz.de/10006303852
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Viewpoint: Marketing in the information age - Can we plan for an unpredictable future?
Schlegelmilch, Bodo B.; Sinkovics, Rudolf - In: International marketing review 15 (1998) 2-3, pp. 162-170
Persistent link: https://www.econbiz.de/10006306029
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Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective
Skarmeas, Dionisis; Katsikeas, Constantine S.; … - In: Journal of international business studies : JIBS ; a … 33 (2002) 4, pp. 757-784
Persistent link: https://www.econbiz.de/10005888164
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The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the U.S. and Europe
Schlegelmilch, Bodo B.; Robertson, Diana C. - In: Journal of international business studies : JIBS ; a … 26 (1995) 4, pp. 859-882
Persistent link: https://www.econbiz.de/10005912315
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Editorial: Fine Tuning the Winning Formula: The Road Ahead
Schlegelmilch, Bodo B. - In: Journal of marketing 65 (2001) 2, pp. III
Persistent link: https://www.econbiz.de/10005951253
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DIE BEDEUTUNG DER DATENÄQUIVALENZ IN DER INTERNATIONALEN MARKETING UND KONSUMENTENFORSCHUNG
Salzberger, Thomas; Sinkovics, Rudolf R.; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 02, pp. 190-209
Persistent link: https://www.econbiz.de/10006088776
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Responses to different charity appeals: The impact of donor characteristics on the amount of donations
Schlegelmilch, Bodo B.; Love, Alix; Diamantopoulos, … - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 548-560
Persistent link: https://www.econbiz.de/10006100330