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CEOs as corporate ambassadors : deciphering leadership communication via Twitter

Wu, Tong; Reynolds, Jonathan; Wu, Jintao; … - In: Online Information Review 46 (2021) 4, pp. 787-806

Purpose: This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design/methodology/approach: The authors conduct a large-scale...

Persistent link: https://www.econbiz.de/10012812878

Global marketing management : a European perspective

Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001

Persistent link: https://www.econbiz.de/10001506515

Marketing-Ethik am Beginn des 2. Jahrtausends

Schlegelmilch, Bodo B.; Götze, Elisabeth - In: Marketing : ZFP ; journal of research and management 21 (1999) 1, pp. 25-37

Persistent link: https://www.econbiz.de/10001457804

Der Kauf gefälschter Markenprodukte: die Lust auf das Verbotene

Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 196-208

Persistent link: https://www.econbiz.de/10001457820

Können deutsche Maschinenbauer von ihren britischen Kollegen lernen? : e. Untersuchung unterschiedl. Einstellungen zum Exportgeschäft

Schlegelmilch, Bodo B. - In: Marketing : ZFP ; journal of research and management 8 (1986) 3, pp. 173-179

Persistent link: https://www.econbiz.de/10001015047

Profile analyses of non-exporters versus exporters grouped by export involvement

Burton, Fred N. - In: Management international review : mir ; journal of … 27 (1987) 1, pp. 38-49

Persistent link: https://www.econbiz.de/10001025712

Marketing research in medium-sized UK and US firms

Schlegelmilch, Bodo B. - In: Industrial marketing management : the international … 15 (1986) 3, pp. 177-182

Persistent link: https://www.econbiz.de/10001027942

Do corporate codes of ethics reflect national character? : evidence from Europe and the United States

Langlois, Catherine C. - In: Journal of international business studies : JIBS ; an … 21 (1990) 4, pp. 519-539

Persistent link: https://www.econbiz.de/10001110033

Controlling country-specific and industry-specific influences on export behaviour

Schlegelmilch, Bodo B. - In: European journal of marketing : EJM 20 (1986) 2, pp. 54-72

Persistent link: https://www.econbiz.de/10001071376

Corporate codes of ethics in large UK companies : an empirical investigation of use, content and attitudes

Schlegelmilch, Bodo B. - In: European journal of marketing : EJM 23 (1989) 6, pp. 7-24

Persistent link: https://www.econbiz.de/10001075980