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Our apples are healthier than your apples : deciphering the healthiness bias for domestic and foreign products
Gineikiene, Justina; Schlegelmilch, Bodo B.; … - In: Journal of international marketing 24 (2016) 2, pp. 80-99
Persistent link: https://www.econbiz.de/10011500472
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Linking cause assessment, corporate philanthropy, and corporate reputation
Szőcs, Ilona; Schlegelmilch, Bodo B.; Rusch, Thomas; … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 376-396
Persistent link: https://www.econbiz.de/10011489081
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International marketing in the fast changing world
Stöttinger, Barbara (ed.);  … - 2015 - First edition
Persistent link: https://www.econbiz.de/10011397235
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Corporate philanthropy and ethicality : two opposing notions?
Schlegelmilch, Bodo B.; Szőcs, Ilona - In: Handbook on ethics and marketing, (pp. 317-353). 2015
Persistent link: https://www.econbiz.de/10011302044
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances
Robson, Matthew J.; Katsikeas, Constantine S.; … - In: Journal of world business : JWB 54 (2019) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011997004
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Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto; Hinsch, Chris; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 91 (2018), pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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Asia's materialists : reconciling collectivism and materialism
Awanis, Sandra; Schlegelmilch, Bodo B.; Cui, Charles Chi - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 964-991
Persistent link: https://www.econbiz.de/10011779142
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Moral licensing : a culture-moderated meta-analysis
Simbrunnner, Philipp; Schlegelmilch, Bodo B. - In: Management review quarterly : systematic literature … 67 (2017) 4, pp. 201-225
Persistent link: https://www.econbiz.de/10011758259