Chaouali, Walid; Souiden, Nizar; Aloui, Narjess; Ben … - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1867-1887
of gender in relation to chatbot resistance. Design/methodology/approach Data are collected in France using a snowball …, value, risk, tradition and image barriers, as well as two gender conditions that predict resistance to chatbots. Findings … image barriers, (iii) a combination of usage, value, risk and image barriers, along with the male gender and (iv) a …