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Strategies in sports marketing...
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Consumer behaviour
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55
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Santos, Manuel Alonso dos
48
Llanos-Contreras, Orlando
9
Calabuig, Ferran
7
González-Serrano, María Huertas
7
Llanos Contreras, Orlando
6
Calabuig Moreno, Ferran
5
Alonso Dos Santos, Manuel
4
Sánchez-Franco, Manuel J.
4
Torres-Moraga, Eduardo
3
Cuevas Lizama, Jonathan
2
Ibáñez, María José
2
Ogliastri Uribe, Enrique
2
Prado Gascó, Vicente
2
Romaní, Gianni
2
Soto-Fuentes, Y.
2
Staniewski, Marcin Waldemar
2
Welsh, Dianne H. B.
2
Alguacil, Mario
1
Alonso-Dos-Santos, Manuel
1
Arenas-Márquez, Francisco J.
1
Augusto Felicio, Jose
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Baeza, Steve
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Calabuig-Moreno, Ferran
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Camacho, David Parra
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Campos, Carlos Pérez
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Carvajal-Trujillo, E.
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Crespo Hervás, Josep
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Crespo-Hervás, Josep
1
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Duclos Bastias, Daniel
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Espinoza-Benavides, Jorge
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Felício, José Augusto
1
Gonzalez-Serrano, Maria Huertas
1
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1
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Academia Revista Latinoamericana de Administración
5
International Journal of Sports Marketing and Sponsorship
4
International journal of sports marketing & sponsorship
4
Journal of small business strategy
3
Academia : revista Latinoamericana de administración
2
European journal of international management : EJIM
2
International entrepreneurship and management journal
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2
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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International journal of sport management and marketing : IJSMM
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Journal of Entrepreneurship in Emerging Economies
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Journal of family business strategy
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Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing in the cyber era : strategies and emerging trends
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Sport, Business and Management: An International Journal
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Strategies in sports marketing : technologies and emerging trends
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ECONIS (ZBW)
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16
EconStor
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21
Personalized service and brand equity in family business : a dyadic investigation
Velasco Vizcaino, Franklin
;
Lanchimba, Cintya
;
Llanos …
- In:
Journal of small business strategy
31
(
2021
)
2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10012620699
Saved in:
22
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
23
Family business performance in a post-disaster scenario : the influence of socioemotional wealth importance and entrepreneurial orientation
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
- In:
Journal of business research : JBR
101
(
2019
),
pp. 492-498
Persistent link: https://www.econbiz.de/10012103440
Saved in:
24
Entrepreneurship and risk-taking in a post-disaster scenario
Llanos-Contreras, Orlando
;
Santos, Manuel Alonso dos
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 221-237
Persistent link: https://www.econbiz.de/10012226417
Saved in:
25
Special issue: an overview of business management of innovation and intellectual property in Ibero and Latin America
Santos, Manuel Alonso dos
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012511825
Saved in:
26
Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home
Sánchez-Franco, Manuel J.
;
Arenas-Márquez, Francisco J.
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012665821
Saved in:
27
How much do network support and managerial skills affect women's entrepreneurial success? : the overlooked role of country economic development
Welsh, Dianne H. B.
;
Llanos-Contreras, Orlando
;
Santos, …
- In:
Entrepreneurship and regional development : an …
33
(
2021
)
3/4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012516840
Saved in:
28
Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field : a bibliometric and content analysis
Calabuig, Ferran
;
Gonzalez-Serrano, Maria Huertas
; …
- In:
Knowledge management research & practice : KMRP ; an …
19
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012497642
Saved in:
29
Facebook commerce usage intention : a symmetric and asymmetric approach
Santos, Manuel Alonso dos
;
Jiménez, M. Alguacil
; …
- In:
Information technology and management
21
(
2020
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10012310182
Saved in:
30
Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
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