Yang, Shou-Lin; Shiu, Yung-Ming; Liu, Tsung-Chi - In: Chinese Management Studies 9 (2015) 3, pp. 295-310
Purpose – The purpose of this paper is to re-examine the statement of Peloza (2006) that enterprise corporate social responsibility (CSR) investment provides a protection efficacy similar to insurance. Design/methodology/approach – This study uses the event study method and data from the...