Showing 11 - 20 of 23
Applying brand names to international markets remains a challenge to multinational corporations. Consumers’ sociolinguistic backgrounds shape their responses to brand names. This paper uses a sociolinguistic approach as a conceptual framework in understanding brand naming and translating in...
Persistent link: https://www.econbiz.de/10014931757
Persistent link: https://www.econbiz.de/10010889419
Persistent link: https://www.econbiz.de/10006528640
Persistent link: https://www.econbiz.de/10006528641
Persistent link: https://www.econbiz.de/10006528993
In the literature a negative relationship between debt and nondebt tax shields is predicted only for firms that have the same production technology (i.e., firms with perfectly correlated pretax output). In this paper the authors examine the relationship between production technology and...
Persistent link: https://www.econbiz.de/10008518531
Outlines the development of the Asia Pacific Economic Co‐operation Forum (APEC), which began as a deliberately informal discussion group in 1989, and traces the evolution of its membership and organizational structure. Summarizes the research and planning work undertaken to date, pointing out...
Persistent link: https://www.econbiz.de/10014939480
Persistent link: https://www.econbiz.de/10005362571
Persistent link: https://www.econbiz.de/10007359512
Persistent link: https://www.econbiz.de/10009885002