Similar Search Results

Advertising creativity and repetition: Recall, wearout and wearin effects

Lehnert, Kevin; Till, Brian D; Carlson, Brad D - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 211-232

Persistent link: https://www.econbiz.de/10010119906

Financing growth : comparing the effects of FDI, ODA and international remittances

Benmamoun, Mamoun; Lehnert, Kevin - In: Journal of economic development 38 (2013) 2, pp. 43-65

Persistent link: https://www.econbiz.de/10010160404

FDI Inflow and Human Development: Analysis of FDI's Impact on Host Countries' Social Welfare and Infrastructure

Lehnert, Kevin; Benmamoun, Mamoun; Zhao, Hongxin - In: Thunderbird international business review 55 (2013) 3, pp. 285-298

Persistent link: https://www.econbiz.de/10010104563

Global Social Media Usage: Insights Into Reaching Consumers Worldwide

Singh, Nitish; Lehnert, Kevin; Bostick, Kathleen - In: Thunderbird international business review 54 (2012) 5, pp. 683-701

Persistent link: https://www.econbiz.de/10010014894

Corporate Social Responsibility's Impact on Stock Performance -- The Case of the Children's Food and Beverage Advertising Initiative

Gondhalekar, Vijay - 2015

This study examines the abnormal returns to the shareholders of companies that have enrolled in the Children's Food and Beverage Advertising Initiative (CFBAI) as well as those of their competitors that did not join the initiative. We find that, on average, the former group of companies is much...

Persistent link: https://www.econbiz.de/10013022481

Strategic orientation : market changer or market defender?

Dahlquist, Steven; Lehnert, Kevin - In: Journal of macromarketing 43 (2023) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10014233651

The creative knife : does interference dull the edge of creativity effectiveness?

Lehnert, Kevin; Till, Brian; Coble, Kyle; Arnold, Mark J. - In: Journal of advertising 52 (2023) 4, pp. 558-577

Persistent link: https://www.econbiz.de/10014339493

Financing growth : comparing the effects of FDI, ODA and international remittances

Benmamoun, Mamoun; Lehnert, Kevin - In: Journal of economic development 38 (2013) 2, pp. 43-65

Persistent link: https://www.econbiz.de/10009766776

Global social media usage : insights into reaching consumers worldwide

Singh, Nitish; Lehnert, Kevin; Bostick, Kathleen - In: Thunderbird international business review 54 (2012) 5, pp. 683-700

Persistent link: https://www.econbiz.de/10009616180

FDI inflow and human development : analysis of FDI's impact on host countries' social welfare and infrastructure

Lehnert, Kevin; Benmamoun, Mamoun; Zhao, Hongxin - In: Thunderbird international business review 55 (2013) 3, pp. 285-298

Persistent link: https://www.econbiz.de/10009753984