For the past decade, the marketing of services internationally has been the fastest growing segment of global trade, important to developed and developing countries alike. Yet during this same timeframe, despite numerous calls for more research in international services marketing, there exists a...

This study examines 20[punctuation space]204 manufacturers in a Midwestern state to determine whether the influence of firm characteristics on the propensity to export differs for manufacturers and manufacturing-based service providers. By examining census data, the researchers seek to address...