The worldwide dominance of Western nations in commercial knowledge-intensive services has declined between 1995 and 2010, but the slippage in revenue was only from 88 to 79 percent. The European Union and North America remain the two largest regions in consumption and in exporting. Four...

In this e-book the important role played by services in the global economy is emphasized. As marketplaces around the world become more competitive the volume of services delivered tends to increase, as does the extent to which firms look to services to gain competitive advantages. It seems...

Purpose – The paper's purpose is to evaluate the factors which influence a multinational hospitality organization's franchise decision‐making process. Design/methodology/approach – A single embedded case study of an international hotel firm was the focus of the enquiry. Interviews and...

This paper investigates print advertising of the U.S. and the Pacific Rim countries of Japan, South Korea, and Taiwan. The study empirically analyzes whether components of print advertisements are similar or dissimilar among the four countries identified. This research offers valuable...