<title>ABSTRACT</title> Over the last decade, higher education institutions in the U.S. have faced increased competition and expenditures coupled with declines in financial support. Furthermore, they often have been forced to cater to the needs of an increasingly diverse group of students and must design...

This paper investigates print advertising of the U.S. and the Pacific Rim countries of Japan, South Korea, and Taiwan. The study empirically analyzes whether components of print advertisements are similar or dissimilar among the four countries identified. This research offers valuable...

Global e‐commerce, created by the convergence of information and communication technologies, transcends business boundaries while changing the landscape of the twenty‐first century global economy. Although still in an infancy stage its impact has already been colossal in just a few years....

Investigates the regional standardization issue in global advertising by comparing print advertising of the Pacific Basin countries of Japan, Taiwan and South Korea. The findings of the study reveal similarities and differences in print advertising components across the countries. Similarities...

Purpose The purpose of this paper is to investigate an antecedent of perceived authenticity in the relationship between product ethnicity (PE) and evaluations of foreign products. Moreover, the present study explores roles of product involvement and product type as moderators in the relationship...

Companies doing business on the Internet have experienced environmental turbulence from early growth and subsequent decline as businesses failed. The Internet provides a unique opportunity to examine the evolution of a business sector over a relatively short time period. Biological models to...

The study empirically evaluated the Zeithaml et al. model of service expectations. Data on. service reliability was gathered from 267 auto repair service personnel who bought auto parts from manufacturer dealerships and independent suppliers. The model was partially successful in explaining...