This article looks at entry strategy concepts and options, taking into account cultural and organizational parameters which influence success. Export, licensing and distribution, as well as joint ventures and facilities management are critically examined, from the point of view of the foreign...

The author makes the case that cause of innovation to battle commoditization is far too often lost even before it starts. The dysfunctional distribution system has been turned on its head as distributors have wrested control of the strategic prerogatives of manufacturers in order to capture a...