Purpose – The purpose of this article is to propose a framework for analyzing the comparative economic market size for service franchisors in emerging markets using current and available data from the World Bank. Design/methodology/approach – Data is transformed through simple manipulations...

Purpose – The purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four countries are among the biggest emerging markets, forecasted to have increasing influence in economic and political...

Purpose – The paper aims to examine the consumption behavior of Chinese residents during economic transition. It explores whether Western theories of consumption are applicable to the Chinese situation, and then tests the hypothesis based on Chinese traditional culture and dynamic nature of...

Purpose – The purpose of this paper is to examine the impact of foreign direct investment (FDI) on GDP growth in Sub-Saharan Africa (SSA) with particular emphasis on Chinese FDI. Design/methodology/approach – Based on the growth accounting model, a dynamic GMM estimation is used. To compare...

Purpose – The purpose of this research paper is to investigate the role of price and price expectations in service quality evaluations based on a study of the US hotel sector. Design/methodology/approach – The paper is based on an experimental study to test service quality and price...