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Covers -- Editorial advisory and review boards -- Guest editorial -- Westernization or localization of human resource management practices in CIS countries? Evidence from Kazakh firms -- Political connections and strategic choices of emerging market firms -- The role of state ownership and home...
Persistent link: https://www.econbiz.de/10013042825
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Purpose This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid (BOP) market by examining the relationship between values, beliefs and norms among Ghanaian consumers. Design/methodology/approach A sample of 324 Ghanaian consumers (responses...
Persistent link: https://www.econbiz.de/10015342369
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How do you sell a Norwegian invention, Cheese in a Tube, to a world used to cheese coming as a block or in slices? This is something Kavli has succeeded in doing despite established cultural norms for cheese and related food products. Adapting to new cultural environments requires a...
Persistent link: https://www.econbiz.de/10015086321