Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enhancing television advertisi...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Brand
8
Markenartikel
8
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Perception
4
Wahrnehmung
4
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Advertising media
2
Aesthetics
2
Marketing theory
2
Marketingtheorie
2
Product design
2
Produktgestaltung
2
Werbeträger
2
Werbewirkung
2
aesthetics
2
color
2
Ästhetik
2
Agency
1
Animation
1
Attention
1
Betriebsgröße
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand personality
1
Brands
1
Cognition
1
Computergraphik
1
Computerspiel
1
Conceptual framework
1
Consumer goods
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
19
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
18
Undetermined
5
Author
All
Brasel, S. Adam
20
Gips, James
6
Hagtvedt, Henrik
4
Hunt, Shelby D.
4
Aaker, Jennifer
3
Fournier, Susan
3
Campbell, Colin
2
Schlegelmilch, Bodo B.
2
Brasel, S.Adam
1
Grewal, Dhruv
1
Kohli, Chrianjeev
1
Sample, Kevin L.
1
Stiny, George
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
4
Business horizons
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Business Horizons
1
Interdisciplinary systems research : ISR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
The best computer papers of 1971
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
OLC EcoSci
4
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tablets, touchscreens, and touchpads : how varying touch interfaces trigger psychological ownership and endowment
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 226-233
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010366281
Saved in:
2
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008909933
Saved in:
3
Breaking through fast-forwarding : brand information and visual attention
Brasel, S. Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003782411
Saved in:
4
Shape grammars and their uses : artifical perception, shape generation and computer aesthetics
Gips, James
-
1975
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009584161
Saved in:
5
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010082237
Saved in:
6
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009679348
Saved in:
7
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009548140
Saved in:
8
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009161094
Saved in:
9
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003566682
Saved in:
10
Breaking Through Fast-Forwarding: Brand Information and Visual Attention
Brasel, S.Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008142667
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
