Wang, Jianling; Wang, Meng; Wu, Junyan - In: Journal of Industrial Engineering and Management (JIEM) 8 (2015) 2, pp. 349-364
consumers, understanding the nature of these media attaches greater importance. This study investigates the mediation effects of … construct measures, then tested hypotheses by OLS regression and a formal three-step mediation procedure. Findings: Overall, the …