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Resource-advantage theory : a foundation for new insights into global advertising research

Griffith, David A.; Yalcinkaya, Goksel - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10003944649

Prolific authors and institutions in leading international business journals

Xu, Shichun; Yalcinkaya, Goksel; Seggie, Steven H. - In: Asia Pacific journal of management : APJM ; a … 25 (2008) 2, pp. 189-207

Persistent link: https://www.econbiz.de/10003716168

Brand extension effects and core attributes of experience product franchises : a Bayesian approach

Yalcinkaya, Goksel; Aktekin, Tevfik - In: The journal of product innovation management : an … 32 (2015) 5, pp. 731-746

Persistent link: https://www.econbiz.de/10011441456

Understanding the importance of the length of global product rollout : an examination in the motion picture industry

Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; … - In: Journal of international marketing 25 (2017) 4, pp. 50-69

Persistent link: https://www.econbiz.de/10011784175

Global product launch : a perspective on past, present and future research

Griffith, David A.; Yalcinkaya, Goksel - In: Handbook of research on new product development, (pp. 267-287). 2019

Persistent link: https://www.econbiz.de/10012125138

An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven-country study

Yalcinkaya, Goksel; Griffith, David A. - In: Relationship between exporters and their foreign sales …, (pp. 267-285). 2006

Power is the potential ability of one individual or organization to directly influence another ( Dahl, 1957 ; Emerson, 1962 , French & Raven, 1959 ). The potential to influence another emanates from a number of social power bases. Six bases of power have been enumerated in the literature:...

Persistent link: https://www.econbiz.de/10015385131

Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination

Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A. - In: Journal of international marketing 31 (2023) 2, pp. 64-81

Persistent link: https://www.econbiz.de/10014294049

The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations

Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187

Persistent link: https://www.econbiz.de/10014282235

Building and leveraging competence exploitation and exploration for firm new product success

Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244

Persistent link: https://www.econbiz.de/10013206321

The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being

Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International marketing review 39 (2022) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10013169622