Proponents of RPM argue that RPM helps to sustain a high level of service at the point of sale and that such a high level is efficient. This paper provides a simple model which leads to the following conclusions: 1) RPM may increase or decrease the level of service. 2) Whether the service level...

Customer satisfaction is the result of good service provided to customers who can cultivate trust and faith. The customer’s satisfaction is associated with the repurchase intention of the customers. The products of excellence can survive in the markets if proper customer care and service is...

What do a Mongolian stir-fry restaurant and a medical lab providing home testing solutions have in common? They are both innovative services that base their success on customers controlling part of the service delivery. These providers allow service tasks to be performed by the customers as a...

There is growing evidence that low-quality customer service prevails in the mobile telecommunications industry. In this paper we provide theoretical support to this empirical observation by using simple game theoretical models where inefficient low-quality service levels are part of an...

Knowing how to handle angry customers following a service failure is an important aspect of a service provider’s work role. This paper presents a conceptual framework to help better understand: (1) how customer anger is provoked by a service failure; (2) how it may be reduced through specific...

In order to analyze existing research on theinteraction between Korean business owners and African-American customers, thisstudy explores the intercultural interactions between these two groups througha discourse analysis. Data were collected over a nine-month period fromtwo Korean...