The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is...

We develop and empirically validate a student satisfaction modelling technology-enabled university environments. We use focus groups at a university in Dubai and an intensive literature review to propose a theoretical model that involves different types of student interactions; perceptions of...

This research aims to explore free search engine optimisation (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customised website with basic SEO...

This study focuses on a national sample of customers who used commercial bank products/services in Ghana. The results demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana. Although, societal leaders are critical of the...

The purpose of the present study is to examine the efficiency of alternative electronic communication channels employed by bank management to attract new customers and to satisfy the existing ones. Cornerstone of this paper is also the investigation of the impact of quality of online banking...

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

In this paper, an integrated performance measurement model is developed, considering both productivity and quality dimensions together in one platform. The ranking of the units for the identified quality dimensions is found by the application of analytic hierarchy process (AHP). By using the...

Since economic liberalisation in the early 1990s, the public sector banks in India have been facing stiff competition from the private Indian and foreign banks that have captured a large share of Indian financial market. However, the country's banking system is still dominated by the public...

E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the...

Government run hospitals in Fiji are not well equipped in terms of facilities, specialist doctors, nurses and various specialised medical supplies. For government-run hospitals in Fiji, the real measure of success is that of patient satisfaction delivered across all areas of hospitals and...