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Traditional one-price-for-all extended warranties do not differentiate customers according to their risk attitudes, usage rates or operating environment. These warranties are priced to cover the cost of high usage customers who experience more failures and are willing to pay a risk premium for...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014037333
Frequent technological innovations and price declines adversely affect sales of extended warranties as product replacement upon failure becomes an increasingly attractive alternative. To increase sales and profitability, we propose offering flexible-duration extended warranties. These warranties...
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We study dynamic price competition in an oligopolistic market with a mix of substitutable and complementary perishable assets. Each firm has a fixed initial stock of items and competes in setting prices to sell them over a finite sales horizon. Customers sequentially arrive at the market, make a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012710905
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We study firms that sell multiple substitutable products and customers whose purchase behavior follows a Nested Logit model, of which the Multinomial Logit model is a special case. Customers make purchasing decision sequentially under the Nested Logit model: they first select a nest of products...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013066732
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