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Through the narrows : the meaning and enactment of interpersonal holding

Kahn, William A. - In: Organization science 36 (2025) 1, pp. 340-360

Persistent link: https://www.econbiz.de/10015195712

Why it works : using qualitative methods in economic education research

Bosshardt, William; Jennings, Amanda; Davies, Peter - In: The journal of economic education : JEE 55 (2024) 4, pp. 479-494

Persistent link: https://www.econbiz.de/10015197175

Conceptualising responsible eadership in South Africa : an interactive qualitative analysis

Grobler, Anton; Koen, Werner - In: South African journal of business management 55 (2024) 1, pp. 1-13

Purpose: The studying of responsible leadership as a leadership construct is facing challenges in defining, specifically within a South African context. This has been amplified by real-world challenges such as the increased unethical behaviour. This study aims to conceptualise responsible...

Persistent link: https://www.econbiz.de/10015197974

Consumer enchantment through everyday consumption

Morais, Isabela Carvalho de; Brito, Eliane Pereira Zamith - In: European journal of marketing 59 (2025) 2, pp. 475-497

Persistent link: https://www.econbiz.de/10015198491

Advertising to Gen-Z college students with memes? : a focus group study

Vardeman, Christopher - In: Qualitative market research : an international journal 27 (2024) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10015324616

Understanding consumer behavior in phygital environments : an interpretivist methodological framework

Yao, Alex Yao; Chan, Naythan; Yao, Nansheng - In: Qualitative market research : an international journal 27 (2024) 3, pp. 449-470

Persistent link: https://www.econbiz.de/10015324661

Reflections on phygital experiences : conceptual boundaries, wellbeing benefits and methodological suggestions

Lee, Dong-Jin; Yu, Grace B.; Sirgy, M. Joseph - In: Qualitative market research : an international journal 27 (2024) 3, pp. 515-522

Persistent link: https://www.econbiz.de/10015324665

Transforming qualitative research in phygital settings : the role of generative AI

Schmitt, Bernd - In: Qualitative market research : an international journal 27 (2024) 3, pp. 523-526

Persistent link: https://www.econbiz.de/10015324666

Unpacking product design awards : a qualitative inquiry into consumer perceptions and responses

Idemen, Elif; Elmadağ Baş, Ayşe Banu - In: Qualitative market research : an international journal 27 (2024) 5, pp. 705-723

Persistent link: https://www.econbiz.de/10015324683

A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema

Pich, Christopher; Guja Armannsdottir - In: Qualitative market research : an international journal 28 (2025) 1, pp. 146-177

Persistent link: https://www.econbiz.de/10015324704